Why Internet Marketing Required
Search Engine Optimization
Social Media Marketing
Pay Per Click (PPC) Advertising
Online Reputation Management
At Identity Technologies, we have attained vast accomplishments in understanding various key components to the major search engines’ algorithms, and that is why we are able to apply expert methodologies to all our client’s websites. We provide services to the businesses of all sizes- large, medium or small and cover various industries including retail, technology, e-commerce, finance, beauty etc. We have developed an ethical off-page and on-page methodology to track website traffic, sales and leads with in-depth reporting tools.
Search Engine Optimization:
More than 75% of the internet users make use of Search Engines to reach their destination. A well planned Search engine optimization (SEO) campaign will help you get the right chunk of your targeted online audience,which you might be losing otherwise to your competitors. We don’t optimize your website to just bring in more traffic, because increase in Search Engine traffic does not mean increase in business. Instead, we focus on your targeted audience through advanced search marketing techniques that can renovate to actual business.
we have online marketing experts who can analyze, discover and implement successful internet marketing optimization strategies for all type of websites starting from enterprise websites to business service websites in all niche markets.
The success of your website will be measured by the: how many customer makes. Only the first 10 SERPs (search engine Result pages) will attract the visitor. Only top 10 search result have a chance to convert a visitor into a new valuable customer. Our integrated search engine optimization tactics that fulfil with the guidelines set forth by each of the major search engines to ensure quality, relevant targeted traffic and top rankings
Social Media Marketing:
Social Media Optimization (SMO) or Social SEO is the methodisation of social media activity with the intent of attracting unique visitors to website content.
Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.
What is Social Media:
To engage in social media, a company must:
Discover where their target audience is on the social web.
Listen to what people are saying about the industry or topics related to the brand.
Engage your audience in conversation and get involved in the communication.
Provide value to the audience to build relevance and become a trusted source of information.
Identity Technologies team of Web Marketing Experts will create a SMO Strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create Customer loyalty, brand identity among your targeted customers. Combined with our other services, which include strategy, marketing, technology tools; we provide effective, cost-efficient and powerful interactive Social Media Solutions for our clients.
Benefits of Social Media Optimization:
By applying Our Social Media Services you can expect:
Increase in Traffic
Create buzz or word of mouth about your Products and Services
More visibility and accessibility of your business
Multiply inbound links
Achieve higher search engine rankings
Build recognizable identity or branding for your products and services
Pay Per Click (PPC) Advertising:
Pay Per Click (PPC) is an internet advertising model used on websites where advertisers pay for their host when their ad is clicked. PPC, also known as Sponsored Search is one of the perishable businesses in today’s world. It is the perfect complement for ongoing SEO of web pages and a method of charging for advertising on the Internet.
Advertisers/Site owners create text-Ads for specific keywords or key phrases in search engines. These ads will be displayed on Search Engine Results Pages (SERPs) along the organic search results. Whenever, users search for that particular keywords, it will display. The PPC ads can also be displayed for sites with related content. The PPC listings are upfront and visible, making the advertisers in touch with people who search for products or services offered by the company.
Using search engines, advertisers bid on keyword phrases relevant to their targeted market and even the websites commonly charge a fixed price per click rather than going for bidding system.
The position and display for the ad campaign is determined by the advertiser’s willingness of paying more. If an Ad is not clicked, it will quickly disappear from the search page, though the advertisers wish to pay more.
Pay Per Click Marketing Process:
Keyword Analysis - Know Your Audience & Their Language
Create Pay Per Click Ads
Create Pay per Click Landing Pages that lead to Conversion
Determine Pay per Click Campaign Budget
Regular update of PPC Campaign
SEO Copywriting :
SEO copywriting is the art of writing for website and science of persuading visitors to get converted into customers. We aim at quality, uniquely, search engine friendliness with an impressive pitch of presentation and elegant to carry out the industry professionalism. This helps in retaining the visitors, improving search engine rank and increasing conversions, which are the primary objectives of our company.
What SEO Copywriting May Achieve
SEO copywriting is considered to achieve stable results for your website, which are qualified for longer period of time as compared to other SEO techniques. Here we go to evaluate its potential.
SEO Copywriting successfully converts the best features of your website into benefits for prospective clients.
It is capable of presenting information to match the comfort level of visitors, to drive their decisions and get absorbed in their minds effectively.
It helps in optimizing the content to avoid false practices like keyword spamming.
It provides a competitive edge ahead of your competitors by exploring the forte of your website.
Most importantly, it is a competent technique to provide search engine spiders with happy and relevant content.
Content witting team specializes in: :
Web Content Writing
Sales letters writing
Newsletters / Mailers
Blog & Slogans and others
SEO copywriting unleashes the strength of website content, the most significant entity of your website. Information is the driving force behind successful websites and thus, informative content woven around specific keywords may put the ladder against wall to let your website climb new heights of popularity..
That is why; content is called the 'King' and play a vital role in to make a website successful over the web. Visitors understand about the business, market stability, products and services, and functionality through the message on the website.
Online Reputation Management :
The Ultimate goal of ‘Online Reputation Management’ is to create visibility and top rankings for the website. It is a fusion of marketing and public relations with SEM. This in turn helps to bring back the lost reputation by pushing the bad remarks down the search engine listings and out of public view.
Our general public doesn’t take much effort to view more than three pages of the results in a search engine as per worldwide statistics. This is the main reason why the websites should keep up their reputation by being listed on the top two pages of every search engine.
Main mission of the ORM is to get rid of all the remarks falsely placed against companies. As there are many companies who have suffered heavily due to false accusations and there have been cases for them to even close their business because of same.
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